Our Services
We have the skills and tools to help you achieve your future success. We help you grow your business through learning how to use sales and marketing effectively and together in order to drive results. Our industry experience includes: ● Manufacturing ● Software, hardware & electronics ● FMCG, retail and wholesale ● Service providers ● Professional services We have a full range of supporting resources, tools and trusted partners across technical sales skills, market research, customer service delivery, graphic design, website optimisation, graphic design & digital marketing to enable your sustainable business growth:
Sales & Marketing Training Workshops
Often businesses need a fresh view of their business from a different perspective, or an additional resource to help them to step out from working in the business to working on the business. We have a holistic approach to sales & marketing. We understand that “sales” brings in business and is much more effective when a marketing platform is in place. We work with you to develop a clear road map and strategy for the future: ● Do you understand who your customers are? ● Do you really know what your customers think of your product or service? ● Do you get all of their business? ● What about your prospects? ● Are you articulating why people should buy from you? ● Are you making the most of your opportunities? ● Are you keeping the initative? Our training workshops help you understand your customers, your market, your strengths and opportunities and how to plan and execute your path to success with clarity and real - life solutions. We provide you with the skills and training to analyse, plan and execute the changes required to sustainably grow your business for the future. Get in contact now:
Call 0800 273 583 or email info@apeconsulting.co.nz
Coaching
Let us be your catalyst for change. We are experienced business advisors, strategic sales & marketing coaches, and problem solvers with a record of successfully delivering real life solutions and results for a wide range of clients in New Zealand and overseas. We offer: ● 1 on 1 sales coaching for team members ● 1 on 1 sales coaching for leaders ● 1 on 1 marketing coaching for team members ● 1 on 1 marketing coaching for leaders We provide key team members & leaders with clarity and direction, and provide them with supporting resources and mentoring to enable them to implement action plans that deliver success. We have established a solid, trusted reputation for helping clients achieve long lasting results. Get in contact now:
 Call 0800 273 583 or email info@apeconsulting.co.nz
Programmes
Analysis, Planning then Execution is what we do. Our hands on, customised programmes follow our proven three phase approach: Analysis: Work in your business to understand you, where you are and where you want to go. We help you understand your customers’ needs and what it is they value from you. And why they choose you and what more they would like you to do! Planning: Identify the steps needed for positive change & sustainable sales growth. Execution: Facilitate the implementation of strategic sales and marketing activity plans. Provide the guidance and coaching for your team to succeed. Our range of programmes include: ● Define by Five Sales Change Management ● Sales & Marketing Plans Now and the Future ● Achieving Excellence in Retail Customer Service We will work with you closely through our hands-on programmes to deliver sustainable behavioural and outcome changes within your sales & marketing teams. Get in contact now:
Call 0800 273 583 or email info@apeconsulting.co.nz
Market Research
Whether you are planning to enter a new market, or take a new product to market there are 5 key questions to be answered: 1. What problem are you trying to solve?2. Who benefits from solving that problem?3. What is it worth to them?4. What is the size of the available market?5. How will you access and protect your position in that market? We can help you answer those questions. Whether you need a considered sanity check to establish suitability for further investment, or strategy development and a full business case proposal, our skilled team are experienced at market research for products & services, both locally and globally. Let us use our network of global contacts, technical understanding and recognised market research principles to answer your market viability & product suitability questions. Get in contact now:
Call 0800 273 583 or email info@apeconsulting.co.nz
Branding, Identity & Graphic Design
A logo doesn't make a business. A logo is one element of what makes up a whole brand story. And a brand is what brings the whole business story together. This is done through your chosen business name, the logo (the visual mark that people see and recognise), images, colours, fonts, language and tone, and the story you tell. Don't be overwhelmed by this. We can pull this all together for you and help guide you to see this implemented in the business. • New Logo and identity• Brand storytelling and structure• Brand guidelines and copywriting• Creative marketing campaigns
Effectively tell your story and support your sales efforts with our in-house creative whizz, Olivia. Get in contact now:
Call 0800 273 582 or email info@apeconsulting.co.nz
A.P.E Consulting is a registered service provider to the Regional Business Partner (RBP) Network and offers registered services. Businesses may be eligible for support from the RBP Network for these services. Find out more by visiting www.regionalbusinesspartners.co.nz
Testimonials
  • "A critical strategic initiative for this year was to help our dealer channel to transition towards solution selling.Ian from APE assisted us greatly in achieving this initiative by providing independent objective research and understanding of the offering, customers and dealers. With those inputs he then helped to craft a customer focussed sales playbook, process and supporting sales tools which have been enthusiastically received by sales team and dealers."
    ELLIOT CHISHOLM - MARKETING MANAGER
    Trimble Loadrite
  • "We were referred to APE Consulting for help with our marketing and company growth initiatives. APE Consulting delivered an extensive market research report and made recommendations & introductions that are able to assist our company in its development.
    We continue to work with APE Consulting as we grow our business and have no hesitation in recommending them. "
    STEVEN MUNRO - DIRECTOR / CEO
    MiniLifts® Incorporated Ltd
  • "Ian conducted "Foundation Skills Business Development Training" to a group of our staff. We are a significant supplier to the Agricultural sector, be it by way of Sales of New Tractors and Machinery, Parts, and Workshop Service.
    Our staff found the training to be very beneficial, enjoyed the style of delivery, and the practical skills learned. We have booked the next level in the series, and highly recommend the Training and Presenter"
    TONY ALDEN - OPERATIONS MANAGER
    Johnson Gluyas Tractors Ltd
  • "Working with APE Consulting has been a truly satisfying experience. 3DFactory has been working with APE on a number of business ventures and they have continuously offered tremendous advice and direction that has clearly defined our purpose in the businesses.
    Moreover, Ian has helped with consolidating many ideas into clear and concise monthly priority based action plans that are easily achievable and enabled 3DFactory to maintain steady progression with clearly set goals and timelines.
    I couldn't recommend the guys at APE enough if you want your business to be a success."
    DARREN PADDOCK - DIRECTOR
    3D Factory Ltd
  • Ian was excellent to work with. Clear expectations and guidance that helped my business reframe and focus. Thoroughly enjoyed working with Ian.
    JANE FOWLES – MANAGER/PRINCIPAL ADVISOR
    Compliance Partners Ltd
  • Ian's input was really valuable for my business. APE helped me with client referrals which allowed me to see where my strengths were and what I needed to work on. As a result of Ian's input I was able to work out a marketing plan and know what I needed to work on. Ian also had lots of great ideas when it came to marketing my business.
    KIM HAMILL – OWNER
    Nimba
  • Ian held me responsible for my own marketing plan, he kept me to task, encouraged me to be bold & different and gave me honest and useful critique which meant my business was able to grow and thrive again. It was a pleasure working with Ian and I feel like we achieved great things in a very short time. I would strongly recommend Ian to anyone who wants to develop, learn and be open to new thinking.
    VANESSA CUMMING – PRACTICE PRINCIPAL
    Canon St Optometrists
  • Ian held me responsible for my own marketing plan, he kept me to task, encouraged me to be bold & different and gave me honest and useful critique which meant my business was able to grow and thrive again. It was a pleasure working with Ian and I feel like we achieved great things in a very short time. I would strongly recommend Ian to anyone who wants to develop, learn and be open to new thinking.
    VANESSA CUMMING – PRACTICE PRINCIPAL
    Canon St Optometrists
  • We have been working with Ian from APE for over 18 months now. Ian came to us on the recommendation from a fellow business contact. We wanted to regenerate and grow our business, needing help to implement successful marketing tools, put new systems in place and with Ian's guidance, we have achieved this and more. Ian keeps us accountable with regular meetings, He is always very approachable, easy to contact via phone or email. Would highly recommend to any business needing guidance, advice and expertise.
    STEVEN MUNRO - DIRECTOR / CEO
    MiniLifts® Incorporated Ltd
  • We have recently been working with Stephen revitalising our Sales and Marketing Plan. Stephen was easy and great to work with, held us accountable and kept us focused on a timeline. Totally enjoyed our consultation process and we now need to continue with new ideas for our business. Would definitely recommend APE Consulting.
    Joe Juranovich – Director
    Midas Northwood
  • Ian worked me through a Sales & Marketing Plan during lockdown so we were in a good space to hit the ground running. A comprehensive and expert consultation process across a few weeks. Left me with heaps of positive actions to implement. Thanks for all of your help.
    Anthony Barker – Managing Director
    Southern Monograms
  • Colin is a great business mentor, keeping me on track to ensure business strategies are kept on track.
    Kelvin Sparks – Health and Safety Consultant
    Health and Safety at Work NZ Ltd
  • We found working with Ian at A.P.E Consulting post COVID very valuable. Their program gave us greater clarity, focus and identified positive actions that we continue to implement. As a direct result of those actions we have grown our customer base and strengthened our sales pipeline. It has been a great help working with you Ian. Thanks for your time, encouragement, input and patience!
    Scott & Rozalie Searle - Stratacote