Our Services
- We have the skills and tools to help you achieve your future success. Real business and financial success come as a result of being both Effective and Efficient.
- We help you grow to effectively use sales and marketing together to drive sales growth and then deliver financial results as we coach you in efficient business management disciplines.
- Our industry experience includes:
- ● Manufacturing
- ● Software, hardware & electronics
- ● FMCG, retail and wholesale
- ● Service providers
- ● Professional services
- ● Travel and Hospitality
- We have a full range of supporting resources, tools and trusted partners across technical sales skills, market research, customer service delivery, graphic design, website optimisation, graphic design & digital marketing to enable your sustainable business growth:
Sales & Marketing Training Workshops
Often businesses need a fresh view of their business from a different perspective, or an additional resource to help them to step out from working in the business to working on the business. We have a holistic approach to sales & marketing. We understand that “sales” brings in business and is much more effective when a marketing platform is in place.
We work with you to develop a clear road map and strategy for the future:
● Do you understand who your customers are? ● Do you really know what your customers think of your product or service? ● Do you get all of their business? ● What about your prospects? ● Are you articulating why people should buy from you? ● Are you making the most of your opportunities? ● Are you keeping the initative?
Our training workshops help you understand your customers, your market, your strengths and opportunities and how to plan and execute your path to success with clarity and real - life solutions.
We provide you with the skills and training to analyse, plan and execute the changes required to sustainably grow your business for the future.
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Coaching
Let us be your catalyst for change.
We are experienced business advisors, strategic sales & marketing coaches, and problem solvers with a record of successfully delivering real-life solutions and results for a wide range of clients in New Zealand and overseas.
We offer:
● 1 on 1 business management coaching
● 1 on 1 sales coaching for team members ● 1 on 1 sales coaching for leaders ● 1 on 1 marketing coaching for team members ● 1 on 1 marketing coaching for leaders
We provide key team members & leaders with clarity and direction and provide them with supporting resources and mentoring to enable them to implement action plans that deliver success. We have established a solid, trusted reputation for helping clients achieve long-lasting results..
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Programmes
Analysis, Planning then Execution is what we do. Our hands-on, customised programmes follow our proven three-phase approach:
Analysis: Work in your business to understand you, where you are and where you want to go. We help you understand your customers’ needs and what it is they value from you. And why they choose you and what more they would like you to do!
Planning: Identify the steps needed for positive change & sustainable sales growth.
Execution: Facilitate the implementation of strategic sales and marketing activity plans. Provide the guidance and coaching for your team to succeed.
Our range of programmes include:
● Business Management ● Sales & Marketing Plans Now and the Future ● Business Coaching for Scaling and Sustainability
We will work with you closely through our hands-on programmes to deliver sustainable behavioural and outcome changes within your sales & marketing teams.
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Branding, Identity & Graphic Design
A logo doesn't make a business. A logo is one element of what makes up a whole brand story. And a brand is what brings the whole business story together. This is done through your chosen business name, the logo (the visual mark that people see and recognise), images, colours, fonts, language and tone, and the story you tell.
Don't be overwhelmed by this. We can pull this all together for you and help guide you to see this implemented in the business.
• New Logo and identity• Brand storytelling and structure• Brand guidelines and copywriting• Creative marketing campaigns
Effectively tell your story and support your sales efforts with our in-house creative whizz, Olivia.
Effectively tell your story and support your sales efforts with our in-house creative whizz, Olivia.
A.P.E Consulting is a registered service provider to the Regional Business Partner (RBP) Network and offers registered services. Businesses may be eligible for support from the RBP Network for these services. Find out more by visiting www.regionalbusinesspartners.co.nz
Testimonials
- "A critical strategic initiative for this year was to help our dealer channel to transition towards solution selling.Ian from APE assisted us greatly in achieving this initiative by providing independent objective research and understanding of the offering, customers and dealers. With those inputs he then helped to craft a customer focussed sales playbook, process and supporting sales tools which have been enthusiastically received by sales team and dealers."ELLIOT CHISHOLM - MARKETING MANAGERTrimble Loadrite
- "Stephen was great to work with and brought a lot of advice to the conversation. Would contact A.P.E again for future work when necessary."KEVIN PARTHONNAUDPohatu Penguins
- "Ian conducted "Foundation Skills Business Development Training" to a group of our staff. We are a significant supplier to the Agricultural sector, be it by way of Sales of New Tractors and Machinery, Parts, and Workshop Service.
Our staff found the training to be very beneficial, enjoyed the style of delivery, and the practical skills learned. We have booked the next level in the series, and highly recommend the Training and Presenter"TONY ALDEN - OPERATIONS MANAGERJohnson Gluyas Tractors Ltd - "Working with APE Consulting has been a truly satisfying experience. 3DFactory has been working with APE on a number of business ventures and they have continuously offered tremendous advice and direction that has clearly defined our purpose in the businesses.
Moreover, Ian has helped with consolidating many ideas into clear and concise monthly priority based action plans that are easily achievable and enabled 3DFactory to maintain steady progression with clearly set goals and timelines.
I couldn't recommend the guys at APE enough if you want your business to be a success."DARREN PADDOCK - DIRECTOR3D Factory Ltd - "Stephen worked with us to create a marketing strategy tailored to the needs of our business.Stephen supported this by involving our business to the community of our main customers. He went over and beyond to know more about the financial status of our business and made sound advice to improve our cashflow."ROBIN BUANArbie Restaurant
- Ian's input was really valuable for my business. APE helped me with client referrals which allowed me to see where my strengths were and what I needed to work on. As a result of Ian's input I was able to work out a marketing plan and know what I needed to work on. Ian also had lots of great ideas when it came to marketing my business.KIM HAMILL – OWNERNimba
- Ian held me responsible for my own marketing plan, he kept me to task, encouraged me to be bold & different and gave me honest and useful critique which meant my business was able to grow and thrive again. It was a pleasure working with Ian and I feel like we achieved great things in a very short time. I would strongly recommend Ian to anyone who wants to develop, learn and be open to new thinking.VANESSA CUMMING – PRACTICE PRINCIPALCanon St Optometrists
- Ian held me responsible for my own marketing plan, he kept me to task, encouraged me to be bold & different and gave me honest and useful critique which meant my business was able to grow and thrive again. It was a pleasure working with Ian and I feel like we achieved great things in a very short time. I would strongly recommend Ian to anyone who wants to develop, learn and be open to new thinking.VANESSA CUMMING – PRACTICE PRINCIPALCanon St Optometrists
- We have been working with Ian from APE for over 18 months now. Ian came to us on the recommendation from a fellow business contact. We wanted to regenerate and grow our business, needing help to implement successful marketing tools, put new systems in place and with Ian's guidance, we have achieved this and more. Ian keeps us accountable with regular meetings, He is always very approachable, easy to contact via phone or email. Would highly recommend to any business needing guidance, advice and expertise.STEVEN MUNRO - DIRECTOR / CEOMiniLifts® Incorporated Ltd
- We have recently been working with Stephen revitalising our Sales and Marketing Plan. Stephen was easy and great to work with, held us accountable and kept us focused on a timeline. Totally enjoyed our consultation process and we now need to continue with new ideas for our business. Would definitely recommend APE Consulting.Joe Juranovich – DirectorMidas Northwood
- Ian worked me through a Sales & Marketing Plan during lockdown so we were in a good space to hit the ground running. A comprehensive and expert consultation process across a few weeks. Left me with heaps of positive actions to implement. Thanks for all of your help.Anthony Barker – Managing DirectorSouthern Monograms
- "Stephen from A.P.E Consulting was able to help us fast track some new business development opportunities we were working on and helped us clarify what we were aiming to achieved and how to go about it. We are very happy to recommend Stephen and A.P.E Consulting to others."Hamish Martin – Sales & Marketing DirectorHeat Force Ltd
- We found working with Ian at A.P.E Consulting post COVID very valuable. Their program gave us greater clarity, focus and identified positive actions that we continue to implement. As a direct result of those actions we have grown our customer base and strengthened our sales pipeline. It has been a great help working with you Ian. Thanks for your time, encouragement, input and patience!Scott & Rozalie Searle - Stratacote
- "Steve was fantastic, very professional and knowledgeable. He's helped me with many aspects of our business and has given me many ideas I can implement in my business. I highly recommend APE Consulting Ltd."Jai GhazizadaHeartland Feeds and Nutrition Ltd
- "We have been working with Stephen from A.P.E for a number of months now to help get our business into better shape and focus in order to recover from the Covid-19 lockdowns and drop in turnover. His help has been excellent in getting us to focus on what is relevant and discard what is not. He has connected us with services which have helped get our IT infrastructure working better so that we have a better understanding of our financial situation. As well as how to make the most of what we have got to offer our customers. As a result, our turnover since June 2020 has nearly doubled in comparison to the previous months in the last financial year. By being better able to focus on the fundamentals of our business we are able to secure the future of our business and make it profitable again. We highly recommend their services."TREMANE BARR – OWNER, OPERATORZurma Botanical Oil Studio
- "Highly recommend Stephen especially to people new to sales. I had no idea what i was doing at the start of the year, I never thought of a career in sales so I had zero knowledge and felt like I was going to sink. Stephen was great and it was very easy to say “Stephen i have no idea what you are talking about” and he would take it back re-phrase and we were good to go. He has heaps of knowledge and personal experience and laughs along with you. I had a string of bad luck during our training and he was very accommodating to me needing to reschedule sessions and was easy to contact. By the end I was definitely ready to get out on my own. Thank you Stephen!"Danielle Burnett
- "Stephen is professional yet down to earth, and highly experienced. Excellent meetings that make you think, and bring out your best ideas and how to implement them in a structured way. I would recommend Stephen to any business owner who wants someone real across the table to help drive their goals forward with confidence and accountability."William personSwiftdry Clotheslines
- "We worked with Stephen on Sales and Customer Service training – and the team thoroughly enjoyed it! Stephen’s background in garden centre management was a huge advantage in helping understand more about providing the best customer experience and also looking to improve on our offering for the future. Can’t recommend enough! Look forward to working with you in the future!"chris smithSouthern Woods
- "Gozney have worked with Stephen on a number of projects, including the recent launch of consumer ranges into Australian retail. His experience and insight has proved invaluable to the successful delivery of these projects. Despite the need to accommodate international time zone differences, communication and organisation were excellent throughout".Dave Moorhouse, Head of Sales EMEA, APAC