Nowadays, there are plenty of business marketing coaches, claiming to be masters of the craft. Because of that, choosing the right one can be very challenging. When you jump on LinkedIn and look for a business coach, you can find thousands of people with descriptions that read “business coach.” But how do you know if the first one you find is the right coach for you?
In this post, we have listed some factors to consider when looking for the right business marketing coach. Read on and start boosting your business.
There are no regulations to adhere to or qualifications required to be part of the business coaching industry, which makes it easy to get into. Anyone, even your family or friend, can become a business coach.
To choose the right marketing coach, look for someone who has been trained and has helped many people in growing their businesses. This does not necessarily mean that he or she has to own a business. The coach just needs to know how to coach you to achieve the best possible results in your business.
Having a good standing in the industry is a factor that you should consider. It is important to ask them how long they have been coaching and for referrals or reviews.
Before you start working with a business coach, find out if they work alone or they are part of a bigger team or franchise. If the coach is part of a bigger organisation, he or she may be more beneficial to you than someone who’s still doing a lot of additional learning. Quite often, business coaches who are working on their own don't have easy access toa lot of people with different skillsets and ideas.
While it is up to you to choose the marketing coach that suits you best, you are going to get a better result if you work with someone who is part of a bigger group—be it a franchise or a collaborative group.
A key factor is simply as making sure that you like them. It does not mean that this person is going to have dinner or drinks with you often and become a really good friend. That will only make you less accountable. You should hire a business coach to help you hold more accountable and not let you get away with things.
Moreover, make sure that there is a click factor the very first time you meet with them. It is important that you look forward to seeing them again for another coaching session and enjoy their company. Therefore, choose a business coach that you like and meet them face-to-face before you start working with them.
A trusted business coach requires more than just knowing how to become a marketing coach. It means having additional resources to bring to the table. For instance, you are sitting with your business coach and brainstorming some strategies for your business. The coach should give you some tools to make those strategies happen, and be able to introduce additional resources to help you execute those strategies.
If you are working on a marketing plan with your coach, he or she should give you something at the end of the session to work on. The right coach will not just let you do additional work and research to find a template that works for you. Find out what resources your potential business coach can share with you before hiring them.
Do your marketing coach and consultant have industry experience? This question is important when business owners look for coaching. While this may be an important question to some, it should not be the deciding factor. Finding a coach with industry-specific experience or working with someone in your niche can feel institutionalised. They may start to think like the people in your industry.
Take, a smash repair industry, for example. Your online marketing coach might feel like the insurance companies are running the whole industry and that there's no future for the business—a mindset that may be in the smash repair industry.
In that case, find a coach who has not worked in the smash repair industry. They will think in a way, and offer a different perspective that can help boost your business’ growth.
Consider the factors we have mentioned above, will help you find the right business marketing coach for you. You will work with experts who know the ins and outs of marketing & business growth to also help you become successful.
Are you ready to benefit from a business coach? At A.P.E Consulting, our business marketing consultants have the skills and expertise to help you market and grow your business. Call us at 0800 273 583 or send us an email at firstname.lastname@example.org to start working with us today! Visit our website apeconsulting.co.nz to learn more about our marketing consultants and our services.